Seamless keyless arrival:
Your digital door code activates at 4 PM. No front desk, no waiting.
Two quiet‑luxury retreats in South Congress.
Rooted in design, built for privacy. Made for you.
Why Frame Hotel
Less But Better.
Frame Hotels are designed to cultivate a sense of rest. The sound of water, the feel of stone, and the warmth of lanterns at dusk provide respite from the city beyond.
Inspired by the Japanese concept of Omotenashi—hospitality that anticipates your needs before you ask—Frame Hotel offers a stay that is felt rather than explained. We trade the traditional front desk and lobby for a quieter experience built around privacy, independence, and seamless digital service.
How Frame Works
Privacy-forward, luxury without the friction.
Need assistance?
We’re just a text away, with self-service guidance and local staff on standby.
Choose your Frame Location
Two Distinct Experiences
110 W Elizabeth St, Austin, TX
Frame SoCo
A 20-suite, adults-only retreat tucked just off South Congress, with the energy of Austin outside and a quieter pace within.
- Private LanaiEach suite opens to a secluded lanai for slow mornings and unhurried nights.
- Kitchenette + EssentialsBuilt-in kitchenette, still and sparkling water, and thoughtful in-room details.
- Koi Pond GardenArchitecture centered around water, greenery, and restorative calm.
110 The Circle, Austin, TX
Frame Treehouse
A tucked-away, seven-key hideaway beneath the live oaks, intimate in scale and intentionally calm.
- Canopy SettingFive rooms and two suites tucked among centuries-old live oaks for privacy and natural calm.
- Soaking Tub SuitesSuites include deep soaking tubs, perfect for long, restorative soaks.
- Common Room A warm shared space with curated refreshments and design-forward seating.
COMPARE SOCO AND TREEHOUSE
Find the right Frame for this trip
| Feature | Frame SoCo | Frame Treehouse |
|---|---|---|
| Total Rooms | 20 suites | 5 rooms + 2 suites |
| Private outdoor space | Private lanai with every suite | Available with Suite B |
| Kitchenette | Included in every suite | Common room with coffee and beverages |
| Signature feature | Koi pond garden | A live-oak-canopied courtyard anchored by a glass water feature. |
| Parking | Discounted adjacent garage | 5 on-site spots, first come, first served |
Both properties: Adults-only (18+). Primary guest must be 21+ to check in. Keyless arrival and text-first support. Pre-arrival mobile registration keeps arrival seamless and private.
Choose SoCo for walk-out access to South Congress and a private lanai with every suite. Choose Treehouse for a quieter, more tucked-away retreat beneath mature live oak trees.
The Frame Standard
Curated For Comfort
Shared stay essentials across both Frame properties
Exceptional Sleep
Deep rest, by design: luxurious rooms, crisp linens, and a bed you’ll actually miss.
Spa-Like Bathrooms
Natural light, spa-like showers, and a space designed for calm.
Grounded in Nature
Native plants, Live Oak trees, and the sound of flowing water—designed to slow you down.
Calm in SoCo
Seclusion, steps away from world-class music, shopping, restaurants and authentic Austin.
Reserve
Discover your best rate now
As Seen In
"These two family-owned sister properties under the Frame Hotel umbrella offer a tranquil respite, rooted in the Japanese concept of ‘omotenashi’—a philosophy of impeccable hospitality that offers an acute attention to detail and close attunement to guests' needs."
"This is the hotel for which a host of travel cliches—an oasis of calm, a hidden gem, a secluded treasure—were invented. An intimate place that’s meant to feel like staying at your coolest friend’s house, it’s so cozy and homey that guests sometimes make their beds upon check-out."
"The hotel, a new concept in luxury lodging for Austin, eschews traditional amenities like a front desk, key cards, restaurant and pool in favor of high-quality design choices and other custom features… that allow guests to reconnect with themselves and their surroundings."
"20 Best Places to Travel in March: New boutique property, Frame Hotel — SoCo, features 20 suites with private patios, and sister boutique, Frame Hotel — Treehouse, offers seven luxury rooms and nature-inspired design."
"Best of ATX 2025: Readers' Choice Awards - Frame Hotel Soco Ranked #1 in Hotel category"
"One of Texas’ buzziest cities just got a new boutique hotel that’s perfect for couples. Frame Hotel – SoCo debuted its 20 stylish suites on New Year’s Day, offering an intimate and design-forward escape in Austin’s iconic South Congress neighborhood."
Neighborhood Guide
Just Beyond Frame Hotel
We are located in the heart of SoCo. You don't need a car to experience the best of Austin—it's all just steps away.
South Congress neighborhood highlights
Food & Drink
Perla's — Seafood & Oak-shaded patio.
Home Slice Pizza — Iconic NY-style slices.
June's All Day — Wine bar & bistro.
Aba — Mediterranean on a lush patio.
Shopping
Allen's Boots — 4,000+ pairs of cowboy boots.
Hermès — Luxury craftsmanship & silk scarves.
Imogene + Willie — Premium denim & vintage tees.
Yeti Flagship — Outdoor gear & rooftop bar.
Music & Culture
Continental Club — Legendary live music.
Equipment Room — Audiophile vinyl lounge.
C-Boys Heart & Soul — Classic soul & R&B dive.
Paramount Theatre — Historic film & arts venue.
Sightseeing
Congress Bridge — Famous bat colony viewing.
Zilker Park — Picnics & skyline views.
Barton Springs — Natural spring-fed swimming.
Lady Bird Lake — Kayaking & paddleboarding.
Guest Information
Common Questions
Does Frame Hotel have a front desk?
Frame Hotel operates with a keyless entry system, allowing guests to check in and access rooms without formalities. For any questions or assistance, Frame Hotel staff are available via text or phone at 512.737.1010 to support guests and answer inquiries.
What is the registration process for Frame Hotel?
At Frame Hotel, your arrival is designed to be effortless and fully contact-free. All guests must complete a virtual registration prior to arrival. It takes just a few minutes to complete from your phone. If you book directly through our website, you’ll receive a text message prompting you to complete virtual registration. Securely submit a photo of a valid government-issued ID, along with a selfie to confirm identity, as well as credit card information for incidentals. If you book through a travel agent or other website, please contact the hotel directly via text or call 512.737.1010 or via email at stay@framehotel.com. We recommend completing this process promptly to ensure a seamless arrival and check-in.
What happens if I don't complete my virtual registration?
If virtual registration is not completed at least 48 hours before your arrival date, a reminder message will be sent. Please note that if your verification is not completed, we will be unable to release your personal door code, and you will be unable to access the building. Please call or text 512.737.1010 if you need assistance with your registration.
What is the arrival and check-in process?
On the day of arrival, if you’ve completed the verification process, you’ll receive a text with property location, room/suite assignment, and door code prior to 4 pm. Entering your personal 4 digit code, followed by the check mark will allow you entry to the main door, as well as your guest room. Since there is no front desk, you can proceed directly to your room and use your code to enter.