Featured in leading travel publications.

Travel + Leisure

“20 Best Places to Travel in March: New boutique property, Frame Hotel — SoCo, features 20 suites with private patios, and sister boutique, Frame Hotel — Treehouse, offers seven luxury rooms and nature-inspired design.”

Condé Nast Traveler

“These two family-owned sister properties under the Frame Hotel umbrella offer a tranquil respite, rooted in the Japanese concept of ‘omotenashi’—a philosophy of impeccable hospitality that offers an acute attention to detail and close attunement to guests' needs.”

Michelin Guide

"This is the hotel for which a host of travel cliches—an oasis of calm, a hidden gem, a secluded treasure—were invented. An intimate place that’s meant to feel like staying at your coolest friend’s house, it’s so cozy and homey that guests sometimes make their beds upon check-out."

Austin American-Statesman

“The hotel, a new concept in luxury lodging for Austin, eschews traditional amenities like a front desk, key cards, restaurant and pool in favor of high-quality design choices and other custom features… that allow guests to reconnect with themselves and their surroundings.”

Michelin Guide

"Staying at the Treehouse is like staying at the apartment of your devastatingly cool architect friend. The seven rooms on a second-floor deck enjoy the shade of an ancient oak tree bursting through the floorboards. The clientele skews toward well-heeled travelers and young tech startup professionals."

CN Traveler

"Best Boutique Hotels in Austin: At 20-suite SoCo, a dramatic, moody entryway gives way to a tranquil koi pond, setting the stage for a stay that feels both sophisticated and serene."

Austin Monthly

"Best of ATX 2025: Readers' Choice Awards - Frame Hotel Soco Ranked #1 in Hotel category "

Good Housekeeping

“One of Texas’ buzziest cities just got a new boutique hotel that’s perfect for couples. Frame Hotel – SoCo debuted its 20 stylish suites on New Year’s Day, offering an intimate and design-forward escape in Austin’s iconic South Congress neighborhood.”