Featured in leading travel publications.

Michelin Guide

"This is the hotel for which a host of travel cliches—an oasis of calm, a hidden gem, a secluded treasure—were invented. An intimate place that’s meant to feel like staying at your coolest friend’s house, it’s so cozy and homey that guests sometimes make their beds upon check-out."

Condé Nast Traveler

“These two family-owned sister properties under the Frame Hotel umbrella offer a tranquil respite, rooted in the Japanese concept of ‘omotenashi’—a philosophy of impeccable hospitality that offers an acute attention to detail and close attunement to guests' needs.”

Austin American-Statesman

“The hotel, a new concept in luxury lodging for Austin, eschews traditional amenities like a front desk, key cards, restaurant and pool in favor of high-quality design choices and other custom features… that allow guests to reconnect with themselves and their surroundings.”

Travel + Leisure

“20 Best Places to Travel in March: New boutique property, Frame Hotel — SoCo, features 20 suites with private patios, and sister boutique, Frame Hotel — Treehouse, offers seven luxury rooms and nature-inspired design.”

Michelin Guide

"Staying at the Treehouse is like staying at the apartment of your devastatingly cool architect friend. The seven rooms on a second-floor deck enjoy the shade of an ancient oak tree bursting through the floorboards. The clientele skews toward well-heeled travelers and young tech startup professionals."

CN Traveler

"Best Boutique Hotels in Austin: At 20-suite SoCo, a dramatic, moody entryway gives way to a tranquil koi pond, setting the stage for a stay that feels both sophisticated and serene."

Austin Monthly

"Best of ATX 2025: Readers' Choice Awards - Frame Hotel Soco Ranked #1 in Hotel category "

Good Housekeeping

“One of Texas’ buzziest cities just got a new boutique hotel that’s perfect for couples. Frame Hotel – SoCo debuted its 20 stylish suites on New Year’s Day, offering an intimate and design-forward escape in Austin’s iconic South Congress neighborhood.”