Last updated: March 16, 2026
Frame Hotel respects your privacy and is committed to handling your information thoughtfully and responsibly. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, make a reservation, communicate with us, enroll in guest-facing systems, or stay with us at Frame Hotel.
We may collect information you provide directly to us, including your name, email address, phone number, billing information, reservation details, stay preferences, guest communications, and any information you submit through booking forms, contact forms, guest registration flows, or direct messages with our team.
We may also collect reservation and stay-related information, such as arrival and departure dates, room type, guest count, booking channel, payment status, special requests, support history, digital check-in details, and communications related to your stay.
We may automatically collect technical information when you use our website or guest-facing digital tools, including IP address, browser type, device information, pages viewed, referral source, approximate location derived from IP, and interactions with our site or booking flow.
We use information to operate our website, manage reservations, support guest services, facilitate check-in and check-out, communicate with you before, during, and after your stay, process payments, maintain our records, improve the guest experience, personalize certain interactions, and respond to inquiries or support needs.
We may also use information to send reservation confirmations, arrival instructions, service-related messages, policy reminders, follow-up communications, review requests, and occasional marketing communications where permitted by law. You may opt out of promotional communications, but we may still send operational or transactional messages related to an active booking or stay.
We may use information to protect our rights, detect fraud, investigate misuse, enforce our policies, and maintain the safety, security, and integrity of our website, systems, guests, and staff.
We use third-party service providers to help us operate Frame Hotel. These providers may include reservation, property-management, guest-messaging, digital check-in, payment-processing, analytics, website-hosting, customer-support, and marketing tools.
For example, Frame Hotel may use Mews to help manage reservations, guest records, stay operations, and related hospitality workflows, and Akia to facilitate guest communications, messaging, digital check-in, or related service interactions. These providers may process information on our behalf in connection with delivering the guest experience.
We may also use third-party providers to process payments, analyze website traffic, manage email campaigns, support the guest portal, and maintain core technical infrastructure.
We may use cookies, pixels, analytics tags, and similar technologies to understand how visitors use our website, improve performance, remember preferences, measure campaign effectiveness, and support booking and marketing workflows.
You can control certain cookie settings through your browser. Blocking some cookies may affect website functionality, including booking flow, saved preferences, or parts of the guest experience.
We may share information with service providers who need the information to perform services for us, with payment processors and booking partners involved in your reservation, with technology vendors supporting communications and operations, with legal or regulatory authorities when required, and with successors in the event of a business transfer or restructuring.
We may also disclose information when we believe doing so is necessary to protect the rights, property, or safety of Frame Hotel, our guests, our staff, or others, or to investigate fraud, abuse, or violations of our policies.
You may opt out of promotional emails by using the unsubscribe link in the message or by contacting us. You may still receive booking confirmations, operational notices, policy updates relating to your reservation, or other service-related communications.
If you would like to request access to, correction of, or deletion of certain personal information we maintain, you may contact us and we will review your request in accordance with applicable law and our operational obligations.
We use reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, loss, misuse, or disclosure. No system can be guaranteed fully secure, but we take practical measures appropriate to the nature of the information we handle.
We retain information for as long as reasonably necessary to provide services, manage reservations and guest relationships, meet legal, tax, accounting, and operational requirements, resolve disputes, and enforce our agreements.
We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page and update the "Last updated" date. Continued use of our website or services after changes become effective constitutes acceptance of the updated policy to the extent permitted by law.
For privacy-related questions, please contact privacy@framehotel.com.