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Press Features

Frame Hotel in the News

A selection of recent coverage, features, and editorial mentions for Frame Hotel.

As seen in

Condé Nast Traveler

"These two family-owned sister properties under the Frame Hotel umbrella offer a tranquil respite, rooted in the Japanese concept of ‘omotenashi’—a philosophy of impeccable hospitality that offers an acute attention to detail and close attunement to guests' needs."

March 3rd, 2025

Michelin Guide

"This is the hotel for which a host of travel cliches—an oasis of calm, a hidden gem, a secluded treasure—were invented. An intimate place that’s meant to feel like staying at your coolest friend’s house, it’s so cozy and homey that guests sometimes make their beds upon check-out."

February 28th, 2025

Austin American-Statesman

"The hotel, a new concept in luxury lodging for Austin, eschews traditional amenities like a front desk, key cards, restaurant and pool in favor of high-quality design choices and other custom features… that allow guests to reconnect with themselves and their surroundings."

November 13th, 2024

Travel + Leisure

"20 Best Places to Travel in March: New boutique property, Frame Hotel — SoCo, features 20 suites with private patios, and sister boutique, Frame Hotel — Treehouse, offers seven luxury rooms and nature-inspired design."

December 20th, 2024

Michelin Guide

"Staying at the Treehouse is like staying at the apartment of your devastatingly cool architect friend. The seven rooms on a second-floor deck enjoy the shade of an ancient oak tree bursting through the floorboards. The clientele skews toward well-heeled travelers and young tech startup professionals."

February 28th, 2025

CN Traveler

"Best Boutique Hotels in Austin: At 20-suite SoCo, a dramatic, moody entryway gives way to a tranquil koi pond, setting the stage for a stay that feels both sophisticated and serene."

March 3rd, 2025

Austin Monthly

"Best of ATX 2025: Readers' Choice Awards - Frame Hotel Soco Ranked #1 in Hotel category"

September 3rd, 2025

Good Housekeeping

"One of Texas’ buzziest cities just got a new boutique hotel that’s perfect for couples. Frame Hotel – SoCo debuted its 20 stylish suites on New Year’s Day, offering an intimate and design-forward escape in Austin’s iconic South Congress neighborhood."

February 1st, 2025

Hospitality Design

"2025 Hot List - “Designed by Frame Hotels’ in-house team, the property feels more like a private retreat than a traditional hotel. Modern architecture blends in with the surrounding neighborhood, while the interior design exudes a sense of calm and relaxation brought to life through nature-forward elements."

January 9th, 2025

Michelin Guide

"Where to Stay in Austin: The Complete MICHELIN Guide to the City’s Best Hotels - For those with grown-up children, the Frame Hotel (adults-only) is a cozy favorite for family reunions."

March 12th, 2025

Modern Luxury

"Since opening in January, this future-forward concept with 20 modern suites with kitchenettes, private patios and more became a vibe. Everything is Zen. AI-driven communications enable them to get dining reservations, bespoke local recommendations and more via text."

April 21st, 2025

Austin American-Statesman

"Frame Hotel SoCo redefines luxury lodging with a focus on privacy, independence, and immersion in natural elements."

September 20th, 2024

Austin Monthly

"For those who want a hotel that doesn’t feel like one, head to Frame Hotel – SoCo, which eschews front desks and utilitarian decor in favor of zen water features, private patios, and verdant gardens canopied by lush trees and greenery."

May/June 2025

Michelin Guide

"Frame Hotel - Treehouse strikes a balance between local and global; Austin-based architects designed the Zen-like structure, and local artwork adorns its walls, alongside understated international touches like Arne Jacobsen Egg chairs and Euroluce light fixtures."

January 2025

EAST Side Magazine

"Your Sanctuary Awaits Frame Hotels blend serene design, the ease of convenience, and luxe details. Frame centers the guest experience around carefully curated details making it the perfect place to rest your head while experiencing all Austin has to offer."

May 26th, 2025

Business Traveler USA

"Tucked away in Austin’s peaceful South Congress neighborhood yet close to the city’s hub, the Frame is a serene retreat for business travelers. The 20 rooms have large desks for working, a keyless check-in system, patios, and kitchenettes where guests can whip up meals before meetings."

December 30th, 2024

Time Out

"The Best Boutique Hotels In Austin - “The illusion of seclusion comes thanks to the hillside design — the unassuming front façade shields a stunning water feature shaded by a one-hundred-year-old live oak tree."

June 14th, 2024

Texas Lifestyle Magazine

"The Frame Hotel – SoCo isn’t your typical hotel. There is no hotel lobby, no receptionist greeting you at the front desk, no room keys, no pool, no onsite restaurant, no lines or elevators."

September 2nd, 2025

Visit Austin

"Frame Hotel – SoCo blends urban vibrancy with serene privacy—where each suite opens to a private patio and a keyless, self-guided stay feels effortlessly elevated."

July 2025

Hospitality Design

"The 76 Most-Anticipated Hotel Openings of 2025"

February 5th, 2025

Travel Agent Central

"Together, both properties form a ‘dual oasis’ where guests can transition between vibrant city life and tranquil, private retreat, creating a new category for boutique, luxury lodging in Austin."

December 16th, 2024

Visit Austin

"Ideal for those who crave calm, Frame Hotel – Treehouse feels like a secret retreat just beyond the city’s energy."

July 2025